ABSTRACT
Multispecies leisure has recently become an area of attention. Pet-keeping is one of the popular leisure activities today. This study aims to explore the relationship between pet attachment and life satisfaction, with particular focus on the mediating effect of the leisure seriousness and rewards on the relationship mentioned above. A total of 275 responses were collected at a pet exhibition. SEM and SPSS were employed for data analysis. The results revealed that pet attachment is positively related to pet owners’ life satisfaction. The effects of leisure seriousness, personal reward, and social reward were shown to mediate the relationship between pet attachment and life satisfaction. The pet-keeping practices during the COVID-19 pandemic are provided based the serious leisure perspective. © 2022 Informa UK Limited, trading as Taylor & Francis Group.